I write and design my blog based on the principle of social semiotics, which means social and cultural context affect how people understand a document. Thus, reader’s need guide me when writing blog as a document’s functionality is rely on its structure matching reader’s habits, expectations and context used (Putnis & Petelin, 1996).
A blogger must write ethically to avoid defamation and copyright infringement. Blogger must always remember to write original content, provide citation if you refer to other source, quote properly and provide link to original article (Brown, 2007). Moreover, a blogger must be sensitive to culture by avoid using word that is offensive and sensitive to other people. This is because the meaning of document can be different for different people as reader interprets document based on their cultural background and knowledge (Walsh, 2006).
Last but not least, a blogger must know how to design because design features can increase the usefulness of document by increase reader interest and guide reader through the document (Reep, 2006). One can design blog draw upon the design principle: balance, sequence, proportion and consistency (Reep, 2006).
source: Google
References:
- Brown, S 2007, Ethical blogging 101, Modern Life, viewed 16 November 2011, <http://modernl.com/article/ethical-blogging-101>
- Putnis, P & Petelin, R 1996, ‘Writing to communicate’, Professional Communication: Principles and Application, Prentice Hall, Sydney.
- Reep, DC 2006, ‘Chp 4: Principles of document design’, Technical Writing, 6 th edn, Pearson, New York.
- Walsh, M 2006, The ‘textual shift’: examining the reading process with print visual and multimodal texts, Australian Journal of Language and Literacy, vol.29, no.1, pp.24-37.
